P’ARCNOUVEAU designs the sense of arrival for Fidenza Village Shopping Mall.
``If you feel good from the beginning you will feel good forever.``
Shocking colored buds wave in the entrance parking of the shopping mall. Due to the conclusion of the third part of the mall, the property asked to P’ARCNOUVEAU to change the landscape of the mall. The flower is the logo of Fidenza Village and the buds is the announcement of a shining future. An artificial landscape attracts people and change the perception of the site from the first time. The color of the buds changes each time transforming the landscape. Thousands of landscapes in one site. The dynamism of the trucks suggests a fluid landscape. A big postmodern installation that talks about our contemporary active life.